With the first round of funding announced in January, the Southwest has put more than $1.3 billion into its travel funds program.
As of June 30, the program has provided more than 14 million travelers with $20,000 to cover travel expenses, the airline says.
The airline also said it has set aside $400 million in new capital to help expand the travel program, including $40 million in the first year, and $50 million in each of the next two years.
In the first two years, the company said, it expects to spend $1 billion in capital on its programs.
Southwest has been making some big strides in its efforts to make the travel fund more attractive for travelers, and now it’s giving people more ways to access it.
In its first year of operation, the agency has offered travelers $50 in cash to purchase their tickets on its website, and it also offers free travel with a gift card that travelers can use on the airline’s websites.
Now, Southwest says it’s offering travelers an opportunity to earn additional cash rewards for redeeming their Southwest Travel Fund cards at a participating airline.
It’s the latest in a series of steps Southwest has taken to offer rewards to travelers, especially those who use their rewards to pay for flights.
The company said it’s also offering a $100 gift card to travelers for every dollar spent on travel on its websites, and the company is adding a “travel check” to the app that provides a virtual check-in option for travelers.
The check-ins help people see if they qualify for a travel reward or if they’re eligible for the Southwest Points program.
The Southwest Travel Points program rewards those who travel at least five nights a week.
For example, if a traveler spends at least $100 in one year, he or she will get 10 points that can be redeemed for a free Southwest Travel Card or another airline credit.
Travelers can also earn points for every one dollar spent at Southwest.
Southwest says the travel card is available for purchases on Southwest.com, Southwest.ca, Southwest Rewards and the Southwest Mobile app.